Organizations often spend a disproportionate amount of time focused on writing and publishing an integrated report rather than on the more difficult considerations that will make the report a reflection of the way a company ethically and responsibly delivers superior financial performance. But the benefits of integrated reporting are derived from strong governance processes, a culture that shares a common understanding about the role of the corporation in society and the ability to focus on environmental, social and governance (ESG) issues that have the greatest ability to create shareholder value and drive major innovations.

Read the full article by Mike Krzus (Senior Advisor BrownFlynn)