The World Business Council for Sustainable Development (WBCSD) introduced The Social Capital Protocol. This Protocol aims to mainstream the measurement of social impacts for business – shifting the improvement of social performance from an optional extra to a core part of business decision making.

The Protocol serves two purposes: as a consistent process to guide companies through the journey of measuring, valuing and better managing social capital; and as a framework for collaboration to move towards standardized approaches for business. The Protocol is based on inputs from over 50 WBCSD member companies, an advisory group of 20 expert partners, and four WBCSD Global Network partners.

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