The valuation impact of sustainability can be very high. ESG based value driver analysis led to a target price impact of -19% at Anglo American and +23% at Chr. Hansen. However, when talking to Investor Relations executives and Board members of listed companies, a frequently heard statement is “Why bother, our investors are not interested in sustainability”. This claim is sourced from the observation that there are few questions in shareholders meetings and earnings calls that address the topic. But how is that possible with the level of assets under management of ESG integrated funds rising beyond €6 trillion in Europe alone?