WWF, the conservation organisation,
and the Association of Chartered Certified Accountants (ACCA) Pakistan recently signed a Memorandum of
Understanding (MoU) to jointly launch an award for green corporations in the corporate and public sectors
for effective and responsible reporting on environmental issues. The ACCA-WWF Environmental Reporting Awards will be launched in January 2002.
"This scheme will not only increase environmental awareness in the corporate sector but will also
improve environmental performance of companies and industrial concerns enhancing their corporate
reputation as green corporate citizens," remarked the
Director General of WWF – Pakistan, Ali Hassan Habib.
"It will provide corporations an excellent opportunity to communicate their sense of responsibility towards
the environment by publicly disclosing their environment-friendly policies, targets and long-term objectives," he added.

While signing the MoU the ACCA head of Pakistan Affairs, Arif Mirza said, "Whilst environmental
reporting is still in its infancy in Pakistan, we need to start rewarding those organisations which are
transparent and are committed to sustainable development. This scheme that ACCA and WWF – Pakistan
are embarking upon will not only achieve this objective but will also encourage others to join us."

The ACCA- UK Environmental Reporting Awards are now in their 11th cycle in the UK and past winners in the UK
include British Airways, United Utilities PLC and the British Telecommunication. WWF – Pakistan and ACCA have agreed to identify and acknowledge innovative efforts made by organisations in the corporate and
public sectors of Pakistan to report on the environmental impact of their activities.