Sustainability reporting has only shown which companies are "less bad" when what we really need is a minimum standard.
When Deloitte Netherlands published the results of its first zero impact growth monitor (ZIG-M) last year, the press and social media response was overwhelmingly positive. Finally, a methodology to measure the quality of a company’s performance against a "north star" benchmark. And where zero impact growth is not seen as the end point of sustainability, but as the minimal target that all industries, with support from civil society and governments, need to maintain human well-being.
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