“It’s all in our Sustainability Report.” That’s a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks. The fact is, companies keep packaging their diligent, necessary and informative sustainability reporting in dense corporate documents that no one cares to read (including the sustainability professionals in their own organization, as Heineken’s Michael Dickstein recently pointed out). All too often, large amounts of time, money and employee goodwill are spent on a document that gets filed deep down in some office filing cabinet or, in the online-equivalent 10 subpages down a company’s corporate website.

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